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....
the brain is not a
vessel to be filled,
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DISSEMINATION: IEC tools for reaching rural area
Burning Brain is in the process of developing some new IEC tools and communication models for rural areas where both the governmental agencies and private agencies are not effective. Simple tools which speak their language in their style in the most entertaining way. Watch out for new developments on this front. SOLUTIONS: Research to understand why we are not effective in sensitizing people in rural IndiaTo understand why the AIDS awareness level is low in rural India, Burning Brain Society is conducting a detailed research. The complete report is expected to be out soon and shall be shared with you on it being made public. CONTACT PROGRAM: Reaching the youthBBS is doing what it is
best at; reaching the young adolescents at the right time. In 2006 & 2007 a over
100 direct-contact initiative has been worked out. Over 20,000 youngsters shall
be directly tapped, sensitized and involved under the programme. |
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